Custom bakery boxes will make your bakery different from the others. It requires a rigid analysis of both the work and products made and the competition. The truth is that keeping up to date and standing out is essential for the success of a business. That’s why we’re going to teach you how to innovate in your bakery.
What came to your mind when you were asked about the business differential? Product quality? Lowest price? Tradition? All this may be true, but it is important to know that no differentiator is eternal. If innovation is not a frequent proposition in your bakery, it can be outdated at one time or another.
In this sense, modern bakery boxes wholesale is the highlight of your business needs. After all, creative wrapping can attract customers. If you want to keep your bakery on top, read on!
Why Is It Important To Be Innovative In Custom Bakery Boxes?
If you believe that a team that is winning doesn’t move, beware! Every leader needs to have a long-term vision of the company’s success and must always strive to be the best.
The reason is that it is not news to anyone that customers are increasingly demanding. In addition, with the ease of purchasing through multiple channels, the chances of having loyal buyers are lower. Furthermore, they tend to search for opinions and prioritize several aspects, not just the quality and price of the product.
Satisfaction with the service, commitment to nature, healthy food options, and even the packaging count points when making a purchase decision. It may seem superfluous, but the wrapping used in the product makes all the difference.
Imagine that your bakery has a beautiful pie for sale, which is exactly what Vanessa is looking for. However, the wrapping available at her store is too fragile for her, and she goes home by bus. Okay, a sale was lost for not thinking about the functionality of a paper box.
It does not stop there. The custom printed bakery boxes also demonstrate the care and even the freshness of each food, the house is transparent and clean. A practical example is beers that have a wrapper in the neck.
If you are on your way to the beach and stopped by the market to buy drinks, will you choose the beer can that needs to be washed to put in your mouth or the one that came protected and is ready to drink?
How To Produce Custom Bakery Packaging?
The functionality of the packaging is the main factor to be considered, but other criteria must be taken into account. Below, we have some tips. Look!
Thinking about the format and look of the packages that will be used to innovate in your bakery is the first step. At this stage, the interesting thing is to try to combine creativity with functionality. Think of materials that fulfill the role of food protection well and, if possible, bet on not so obvious ways. To rethink your packaging, a good practice is to listen to the opinion of the customers. It can help you come up with innovative ideas combined with practicality.
Have you ever heard of color psychology? Each color conveys a different effect to the client and this can be exploited. For example, red causes agitation and even hunger. Light blue, on the other hand, refers to natural and light products, giving an idea of something healthy. Furthermore, these colors can change the customer’s first impression of the product.
If you want to highlight the freshness of the food or even its beauty, invest in transparent wrapping. They give the company a sense of honesty with the buyer.
If your bakery works with standard wrapping, don’t forget to offer a variety of options. Instead of making all the bags with two baguettes, make some with one or three. Thus, you guarantee that your product will meet the needs of all customers. The same applies to flavor combinations. For example, their donuts are a hit and each package comes with a chocolate. So, always go for custom printed bakery boxes that are suitable for all products.