Challenges of Wholesalers in the Distribution Process

  Wholesaler vs. Manufacturer: Benefits of Wholesalers in the Distribution Process There are many good things about wholesalers that help the marketing process run smoothly. Let's look at these perks in more depth. Economies of scale One of the best things about wholesalers is that they can use economies of scale to their advantage. Wholesalers can get better prices and discounts by buying many products straight from the manufacturer. This lets them lower the cost of goods total and give savings to retailers. Because of this, retailers can buy products at lower prices than if they purchased them straight from…