The use of social media platforms is experiencing an all-time high, and it is becoming an integral part of digital marketing efforts targeting a socially driven consumer base.
Small businesses sometimes feel overwhelmed with day-to-day operations. They strive to develop unique social media content that can attract their customers, social media content ideas that can help attract followers and fans, resulting in a nice boost in sales and profits.
Thought-Provoking Social Media Content Ideas for Small Businesses
Recent statistics speak volumes about the growing importance of implementing social media plans and strategies to engage with your target audience.
Since 2014, 52% of adults used more than two social networking sites in a week. That’s a clear 10 percent increase from last year. More than 900 million users access Facebook from their smartphones.
All of these statistics are quite revealing and emphasize the use of social networking sites for the growth and success of a business.
1. Data and statistics by industry
Large conglomerates and companies are experts at crunching numbers and using them to drive action from their target customers. On the other hand, small businesses can also collect and use key statistics to engage their customers and motivate them to take action. Accurate, stat-driven data helps them take quick action.
2. Sharp videos
Video marketing is the best way to connect with a larger high-end customer base. You can use video editing tools to create interesting and attractive videos. This content enhances your online presence, builds strong brand awareness, increases engagement, and humanizes a brand.
3. Promotions and Sales Offers
Exciting and attractive is one of the best ways to grab the attention of target customers. Who doesn’t like amazing deals to buy good quality products?
Keep your customers excited with special discounts, offers, promotional schemes, and sales to connect with the huge customer base on social media platforms. Encourage him to subscribe to the newsletter to be notified when the next sale is made. It’s the best way to keep the audience glued.
4. Stunning product images
An image speaks louder than a jumble of words. We’ve all heard that, and it’s time for small businesses to use this strategy to hook their customers.
Click on clear and impressive images of the product or happy customers using it to create interest in it. These images should encourage customers to click on the image or its description and learn more about it.
As we all know, “seeing is believing.” The same goes for small businesses that sell good products and services.
5. Instructions, tutorials, and tips
To keep customers engaged, you need to share how-to content, tutorials, and simple tips on various aspects of the product.
These tips and tutorials can be in the form of images, videos, etc. The specific actions shown in these images are the best way to grab their attention and encourage them to read more about it. If the tutorial is in text form, make sure the script is catchy and crisp.
6. Share market trends
To stay connected with your users is to talk about industry updates, current market trends, and more. Talking about industry news and sharing it with customers sparks their interest and motivates them to learn more about it.
Make it more interesting by giving your grain of sand to a topic through an attractive comment. When sharing any industry news, always end the post with your insightful comments, and it will give readers something to behold.
7. Blog Post Links
Another social media content idea that works quite well for small businesses is getting links to your blog posts. Blogging could be one of the best methods to express your opinions, share your views and send messages to your target audiences.
Drive traffic to your post once you upload it. You can do it simply and simply share the blog link on social media and entice customers with a neat description.
8. Use influencers
Believe it or not, influencers can influence the opinions of social media audiences. Whether you’re selling cosmetics or handmade items, use influencers in the specific field to talk about the products.
It is better to post videos with influencers using the products and talking about them. It is the best way to engage customers and motivate them to know more about it. Many small businesses are using this strategy to connect with targeted customers.
9. Answer frequently asked questions
You can encourage your customers to be curious by hosting a question and answer session. The best way to talk more about a product or service is by answering a question from a fan or follower. Questions can range from industry updates to how-tos, tutorials, ingredients, and more.
Small businesses can also use this opportunity to share their opinions, thoughts, and ideas about a product or service.
Fun and quirky stuff It’s interesting to note that fun stuff and quirky posts attract more attention than formal ones. Start your post with a fun note or hook sentence. Both elicit the same kind of response from readers.
Sharing something light-hearted is a much-needed break from serious posts. Anything inspiring or humorous strikes a chord with readers and makes them smile. So the next time a post appears on their company platform, they’ll be eager to read and enjoy it. Gradually, a strong bond is formed between the company and its customers.
The industry is an openly competitive space. Small businesses often find themselves competing with the big fish here. That’s where social media content can give these businesses an edge. These social media content ideas work quite well and help small businesses create a niche for their services and products.