4 Ways to Gather Ideas for an Infographic

infographic ideas

Ideas for an Infographic – Infographics are used by the mainstream media to make it easier for readers to digest large amounts of information. They are also used in scientific works, reports, and other research papers. Most artists design infographics for this purpose, but sometimes these graphics are made by designers too. But whatever is the case, it’s pretty evident that they represent a lot of effort from the creator.

The primary purpose of infographics is to keep the readers engaged and also to deliver information in an interesting way. And that’s why it’s crucial for infographic designers to incorporate interactivity into them so that they can support all types of audiences. 

Creating an infographic is challenging, but coming up with an idea for one is a whole new ball game. So, here are some tips to help you gather inspiration and hopefully a few ideas for your infographic.

Know who the infographic is for

Infographics are created for different types of audiences, and that’s why it’s essential to answer the question “who is my target constantly?” – before you begin thinking about who your audience is, what problem you can solve with an infographic design, etc.

  • What kind of questions should I ask myself?
  • And then, what will catch their attention?
  • What information is important?

So, do thorough research on your audience early on to find out what infographic content they would like to see. 

Brainstorm as much as you can

You should try to brainstorm as much as you can, do an infographic marathon. Bring out some paper and pencils, sit down by yourself and brainstorm your topic ideas. Don’t hold back, be creative and inspirational. Creative juices will benefit you greatly later on! You can do this on paper or on an online tool like Mindmeister. 

Be familiar with your topic of choice

Research is vital for any type of design. The more you know about your topic, the easier it will be for you to produce an infographic. Start by researching how this information is represented online and offline. Don’t hesitate to do some real-life research too. People often perceive infographics as trustworthy, so try talking to people in your target market to get their perspective and insight.

Look for ideas in trends

Think about the most common topics in your sector. List them, and then think of what can be added to that list and how it will benefit the reader. It’s important not to copy but use relevant elements from other infographics to capture their essence and add it to your own design.

An excellent way to do this is to look at what’s trending now or what did well in the past. You can find this information on Reddit, Quora, or even social media. And of course, you can always ask your friends and colleagues for tips!

Collect various references

Have a collection of references of infographics you like. Style of the infographic matters like motion graphic, short-form infographic, etc. You don’t have to stick to a particular style. The more references you have, the better. There are a lot of places you can collect infographic references, such as Pinterest. Having references can be beneficial because you can always use them for inspiration.

The Wrap Up

Creating infographics can be challenging, as it requires a lot of time and effort. But as you saw from these tips, it doesn’t have to be as difficult as you might think. A successful infographic needs careful planning and some good brainstorming sessions. Behind every successful infographic is a compelling idea, and coming up with ideas can be a struggle. 

In order to gather inspiration easier, always keep in mind who your target audience is and what problem you’re trying to solve. And lastly, don’t forget about research as it’s the key to success!

Author Bio

Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.

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