Advertising Agencies Exist

Why Do Advertising Agencies Exist, and What Do They Do?

Why Do Advertising Agencies Exist, and What Do They Do?

Traditional ad agencies or digital agencies provide advertising, media, marketing communication, public relations, event organization, and other services that help organizations and businesses raise awareness, sell their products, and create dynamic brands. Other primary functions of the organization include: Market research.  Advertising companies use market research to create campaigns. This ensures that their efforts are targeted correctly and effectively. Budgeting and planning advertising. Planning and budgeting advertising. Selecting media.  Creative agencies are faced with a variety of media options to choose from, such as TV, print media, interactive media, social media platforms, billboards, and point-of-purchase media. The marketing agency must…
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