As a cosmetic chemist, you will be responsible for developing cosmetic formulations and cosmetic packaging for your brand. Cosmetic packaging is often take lightly or not given much thought at all. It is something that needs to pay close attention to. It will help to ensure the end product is safe and marketable. Here are 8 secrets about cosmetic packaging that you should know:
1. Cosmetic Packaging Must Withstand High Water Temperatures
If you’re planning on selling a product in regions with hot climates, then there are certain considerations you have to take when designing your packaging materials. One of these considerations is the water temperature. The reason is when bathing, body wash and shampoo are lather and then rinsed off with water that is above normal bathing temperature, it can cause the packaging to warp or blister. Moreover, if you are making packaging for sensitive cosmetic items like custom lip balm boxes then make sure they will protect your items in any situation.
2. Stop the Leakage
One of the most common problems with cosmetics is leakage. Whether it’s a liquid lipstick that leaks out of its tube or a foundation that spills in transit, spilling and leaking can be both costly and damaging to a brand’s reputation.
There are a few ways to help reduce the likelihood of leakage. Firstly, make sure the container is well-sealed – using an airtight sealant is ideal. Secondly, design the product so that it stands up to pressure – for example, by making the lid fit snugly on the bottle. Finally, as well as considering the product itself (see tip 1), you should keep in mind how it will be packaged and transported.
3. Prevent Warping or Blistering
When a package is exposed to excessive heat or cold, it can warp or blister, which has an effect on the aesthetics of your packaging and can make it difficult for customers to open and use items such as palettes and compacts.
There are a few ways to avoid this problem. First, consider whether the design of your product will stand up to temperature changes – if not, try redesigning so that its cap fits more snugly onto the bottle/jar – for example, by creating an airtight sealant., refer back to tip 1). You can also use specific materials that are better at withstanding fluctuations in temperature, such as PET or PVC.
4. Select the Right Printing Method
The printing method you choose for your cosmetic packaging can impact both its appearance and how long it lasts. Silkscreen printing is a common option for cosmetics, as it produces sharp, vibrant images with a high level of detail. However, it can be less durable than other methods and is prone to fading over time.
Digital printing is a newer way of printing images onto packaging. You use CAD software to create the image and then it is printed with color accuracy and detail. This is better than silk screen printing because you can print more at once, which is helpful if you want to re-order frequently.
Foil stamping is an option to make your cosmetics packaging look better. You can do it by pushing foil into the grooves on printed sheets. Sometimes, you can also do it with a shiny or matte effect. This method is better for making things that are durable. It is good for spot colors, but you need to do a lot of work and it costs more money.
5. Consider Using Other Materials in Your Design
In addition to traditional printing methods, you can also use other materials to create cosmetic packaging that stands out from the competition. Plastic, metal, and wood are all popular options, and each has its own set of benefits and drawbacks.
For example, plastic is a great choice for products that need to be lightweight or durable, while metal can give a luxurious feel to more upscale brands. Wood is often used for eco-friendly products because it’s biodegradable and renewable, but it can also be expensive if you’re not careful.
6. Make Sure Your Branding Is consistent
Your branding should be consistent on every piece of packaging you produce, from the logo and color scheme to the fonts you use.
For example, if your logo is blue with yellow accents, make sure that these colors are present on every piece of packaging, even if they aren’t the same shade. The more consistent your branding is, the more professional it will look.
If you’re producing different types of products, like both makeup and perfume, keep in mind that you’ll need two separate logos. You can also use one logo for all of your products, but be aware that this may seem too generic or uninspired for certain clients.
7. Make Sure Your Packaging Is Functional
It’s tempting to get so caught up in the appeal of cosmetic packaging that you forget about how it functions. This isn’t always a huge deal, but if your product doesn’t work as well as it should due to packaging flaws, you may lose business.
A great way to make sure the packaging of your cosmetic products is functional is by putting together a prototype. You can do this on your own or hire a company to help you out.
8. Don’t Forget About Customization
If customizing all of your products with different designs and colors seems impractical, consider going with a more limited range of options instead. This will allow you to personalize each product for a specific client while still having an overall brand image that’s consistent across all items.
While there are many aspects of creating good custom cosmetic packaging, not one strategy works best for everyone.
Keep these eight secrets in mind when you’re designing your cosmetic products, but don’t be afraid to try something different if what you have isn’t working. Using these tips, you can easily make your products more appealing to customers and increase your sales.
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